Senior Associate / Assistant Manager, Business Strategy Analyst

Job Location
Singapore, Asia Pacific
Job Role
Corporate
Contract Type
Full-Time
Salary
Posted Date
2026-10-14
Job Expiry Date
2026-11-13
Qualification
High School

Overview


Support the Landside Concessions Division with sales and revenue reporting, budget coordination, marketing-campaign analysis, and AI-enabled analytics that turn complex data into commercial insights.


Key Responsibilities


• Establish performance metrics across sales, revenue, footfall and marketing.


• Automate data compilation and cleaning and build business dashboards.


• Work with enterprise data teams to use machine learning, AI, data products and predictive models.


• Partner Finance on monthly reporting and annual budgeting.


• Research macro and local trends and support business-target development.


• Manage ad-hoc projects and innovation initiatives.


• Analyse sales and web data to develop and optimise marketing campaigns and experiments.


• Use customer segmentation and lifecycle insights to improve acquisition, lifetime value and retention.


• Perform post-campaign analysis and present findings.


• Translate analytical and predictive-model outputs into digital-marketing experiments.


• Evaluate new digital-marketing technologies and industry developments.


Requirements


• Degree in Business, Analytics, Computer Science, Mathematics, Statistics or another quantitative discipline preferred.


• Two to three years of data-analytics or business-intelligence experience.


• Retail leasing or asset-management experience is advantageous.


• Strong business mindset and ability to derive actionable insights.


• High proficiency in dashboards and BI tools with strong storytelling skills.


• Knowledge of data modelling and database technologies.


• Knowledge of campaign measurement, predictive modelling, segmentation, testing and forecasting.


• Advanced Microsoft Excel and PowerPoint plus BI and analytics tools.


• Experience with generative AI or Copilot tools is advantageous.


• Familiarity with SQL, ETL, Python, R, RPA, digital transformation, Braze and HTML is advantageous.


• Resourceful team player who can work independently.


• Ability to multitask in a fast-paced environment.


• Curious, motivated and open to new solutions.


• Excellent written and verbal communication.

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